B2B Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

B2B Marketing - Essay Example It is a slowdown activity over a long period of time. In the period of recession, the unemployment rate and bankruptcies rise. In every business life cycle, the growth of the industry is measured through the measures like employment generation, Gross Domestic Product (GDP), capacity utilization, investment spending, household incomes, and inflation and business profits. Recessions are believed to be originated by extensive drop in spending. Governments respond to this stage by taking expansionary macroeconomic policies, such as increasing money supply, decreasing taxation and increasing government spending (INSEAD, 2009). B2B (Business to business) marketing or Industrial marketing is a marketing concept where one company deals their products and services with another company. It is a different marketing approach from B2C (business to customer) marketing where in a company sales its product directly to the end customers. The activity of marketing is generally divided into four important activities. They are product, price, place and promotion. The marketing managers of each business have to concentrate on these four activities (also known as 4P’s) to sustain in this dynamic world. For the first P, the managers should be looking forward on product quality, brand name, accessories, warranty and services among other things. In price part, managers should go through the price discrimination, price flexibility, bundling, cash and payment system, seasonal pricing etc. On the other hand, distribution channel, transportation and warehousing are the three main aspects for the place segment of marketing mix and lastly in promotional part manager should focus on public relation and publicity. Product - ECS has three main services namely media services, advertising and marketing services. The company acts as a third part service provides and has clients from the domain of theme parks, universities, garden

NONE Case Study Example | Topics and Well Written Essays - 500 words - 1

NONE - Case Study Example In 1970, Pepsi bottlers had attained a larger market share than Coke. Pepsi concentrated on spending additional income from sales on promotion and advertising by selling its products at a lower price than Coke (Yoffie and Kim 100). Both Coke and Pepsi started experimenting with revolutionary cola as well as non-cola flavors by offering new packaging. They also diversified into non-CSD industries. In its efforts to fight with Pepsi, Coke introduced advertising messages aimed at recognizing the prevalence of its rivals. It also focused on growing its share to overseas markets based on the assumption that the local CSD consumption was approaching full capacity. To address this matter, Pepsi fought Coke aggressively in the U.S. where it doubled its market share (Yoffie and Kim 101). Since Coke was the dominant brand in the U.S. in 1974, Pepsi introduced the â€Å"Pepsi Challenge,† which aimed at demonstrating that clients preferred Pepsi to Coke. After realizing increased sales, it launched the campaign nationwide. To counter this move, Coke introduced rebates, cuts on retail prices, and advertisements aimed at questioning the validity of Pepsi’s test. It introduced price discounts at the retail level where Coke bottlers that were company owned fought against self-regulating Pepsi bottlers. Nevertheless, the â€Å"Pepsi Challenge† campaign significantly eroded market share for Coke (Yoffie and Kim 101). As the cola wars heated up in 1980, Coke started using a high-fructose corn syrup as an alternative to sugar, since it was cheap. After three years, Pepsi followed suit. Coke boosted its marketing efforts by doubling its expenditure on advertising. To respond to this, Pepsi also doubled its spending on advertising. In 1985, Coke announced it changed its Coca-Cola formula. However, Pepsi stipulated that Coke had mimicked its taste in the formula, forcing Coke to revert to its original formula (Yoffie and Kim

Importance of Communication Research

Importance of Communication Research 1.1 Introduction Communication is an important area of study in today’s world. We gather information depending on others to develop relationships. The effectiveness of our communication is related to our capabilities to interpret the world. Communication Research is conducted to clarify the communication process and help us to understand the importance of communication in our everyday life. It guides us to identify and explore many interrelated elements that make the communication process complete, and help us to develop strategies for using communication more effectively and appropriately. The primary purpose of Communication Research is to special search or investigate and help people understand communication phenomena and direct their communication towards accomplishing individual and organizational goals. Communication is not a new area of research. It has been studied for centuries. The earliest study of communication can be traced back to the fifth century B.C., during the classical period of communication inquiry. Philosophers like Plato and Aristotle studied the public-speaking strategies of Greek orators. Later during the Roman empire, statesmen like Cicero and Quintillion studied the role of public communication in Roman society. Communication Research is influenced by two basic scholarly research processes, viz., behaviourism and phenomenology. Behaviourism is based on the belief that objective knowledge is obtained through the careful and systematic observation and measurement of what people do. Behavioural research method relies on operationalism, transforming abstract concept into behaviours that can precisely be quantified. The goal of behavioural research is to identify and test laws that can explain, predict and lead to the control of behaviour. Phenomenology is based on the belief that what people do depends on what they perceive is what goes on in their mind. Phenomenologists thus focus on how internal, psychological meaning guides behaviour. Phenomenological methods of research rely on discovering how individuals construct meaning and believing that objective observation is not sufficient. The goal of Phenomenological research is to describe how people understand their lived experience. Both behaviourism and phenomenology form the study of communication. Communication certainly is a behaviour that can be studied using behavioural methods in an individualistic or an integrated manner. 1.2  Role of Communication Research The use of a scientific reason for the establishment of speech as a separate department had important implications for the growth of Communication Research. Speech scientists pursue the more recognized human sciences, such as Psychology and Sociology, which had follow such physical sciences as Biology and Physics. Speech scientists take up their research methodologies, as well as many interdisciplinary concepts and perspectives for studying communication phenomena, from the physical and other human sciences. Communication Research has widen its traditional focus on presentational communication, to exploring such communication events and processes as the relationship between communication and attitude formation; communication and relationship development, communication and group decision making, and communication flow within organizations. This broadening of communication research led to changing the name of the professional association from the National Association of Academic Teachers of Public Speaking to the Speech Association of America and, more recently, to the Speech Communication Association. The human scientific perspective of speech expanded from focusing on the areas of public speaking and rhetoric to exploring the broader study of communication in all walks of life. 1.3 Need for Communication Research Communication Research is conducted to help people understand complex and challenging communication phenomena as well as the mundane and apparently simple everyday routines like ordinary conversation. Many areas of communication research demonstrate the complex, multifaceted nature of communication. Further, the centrality of communication in modern life makes knowledge about communication processes crucially important. Systematic and rigorous research means that researchers study worthwhile topics, ask relevant questions, build on previous theory and research, design and conduct careful research, analyze data appropriately, and discuss the significance of the findings. Systematic communication inquiry adds to the body of communication knowledge by providing meaningful descriptions and trustworthy explanations about complex communication phenomena. Research about communication is thus needed for two reasons: to extend the growth of the Communication discipline and to apply what we know. 1.4 Scope of Communication Research Communication Research undertakes the scientific study of communication process. Being scientific it is objective and deterministic. It is interdisciplinary in nature as it borrows heavily both in terms of theory and methods from social and other sciences. In essence it involves application of social behavioural and scientific method to the study of communication issues and problems. It has got a wide scope because it helps in building relations which eventually leads us to the process and path of progress development, otherwise we will be self centered, self contained which will ultimately lead us nowhere. The exchange of idea motivates us to brainstorm, leading to research in related aspect. 1.4.1 Message Analysis: A message is not only about the advertising slogan or a marketing line; a message is an easy and clear idea that describes about the entire project as a whole. It should function as a guiding standard for every type of communications, from the contents of leaflets, brochures and websites and also for media interviews or conversations with important people. The main point is that messages must be simple and steady across all kinds of communications. Without clear and simple messages, a communication agenda requires clarity and focus and hence the agenda is at risk of becoming weak. à ¢Ã¢â€š ¬Ã‚ ¨ Analyzing Messages provides a complete and easy guide to carry out content analysis research. It set up a formal definition of quantitative content analysis; which provides gradual instructions on designing a content analysis study; and explores in depth research questions that recur in content analysis, in areas of measurement, sampling, reliability, data analysis, validity, and technology. 1.4.2  Channel Analysis: A channel analysis is an evaluation of how and where a product should be sold. It starts with an assessment of the options for getting a specific product or service into the hands of the end user. 1.4.3  Audience Analysis: Audience analysis is about gathering and analysing information about the receivers of oral, written, or visual communication. There are many methods that a communication researcher can use to conduct the analysis. Because the task of completing an audience analysis is huge, therefore using a multi-pronged approach to conduct the analysis is recommended by most of the researchers, often resulting in improved precision and efficiency. Michael Albers suggests that, â€Å"An analysis uses several independent dimensions that work together, such as readers’ knowledge of the topic and readers cognitive ability.† 1.5 Stages of Communication Research The communication research process can be divided into five interrelated phases of research activity: 1.5.1  Conceptualization: Conceptualization is the first phase of communication research. In this phase the researcher invites formulation of an idea about what needs to be studied. The researcher begins communication inquiry by engaging in such conceptualizing activities as identifying a topic worth studying, defining the primary concepts relevant to the topic and reviewing the literature to learn what is already known about the topic, and phrasing the topic as a formal research problem. 1.5.2  Planning and Designing: Moving from the conceptualization stage to planning and to designing research demands that the researcher transforms abstract concepts into operational or measurable terms. Operationalization involves determining the observable attributes, or characteristics of the concepts of interest. In this stage researcher must develop strategies for measuring those observable concepts. Communication researchers usually rely on three general techniques for measuring research concepts: questionnaire, interviews and observations. These three measurement techniques produce different types of information. Planning and designing communication research involves number of ethical decisions. Ethics affects each stage of the research process: how researcher chooses the research topic and frames questions; how the literature is reviewed and how research is designed and conducted; how the data is analyzed and how the findings are interpreted and used. 1.5.3  Methodology: Once the topic has been chosen and the research questions have been determined and the review of literature has been conducted and research has been designed, then the researchers are ready to conduct their studies. Conducting research carefully demands understanding and adhering to the specific assumption and requirements of the methodology chosen. These methods guide the researchers to what evidence to look for and how to look for it. 1.5.4  Analyzing and Interpreting Data: Once data or evidence has been gathered through the use of the methodology, it needs to be analyzed and interpreted. For methods like experimental, survey and sometimes textual analysis it means processing quantitative data through the use of appropriate statistical procedures. 1.5.5  Reconceptualizing: In this stage the researcher rethinks on the topic of enquiry. As a result of the systematic process associated with conceptualization, planning and designing of research, using methodology to conduct research, and analyzing the data acquired through research. Once data has been collected and analyzed, the findings need to be interpretated within the broader context of the research process. Reconceptualization involves explaining the significance of the findings. In this stage the researcher explains how the findings answer the research questions posed, and confirm or disconfirm the predictions made and, support or refute previous theory and research. Researchers are also able to identify the problem with the research and how these problems may limit the validity and usage of the findings. 1.6  Implications in Research Communication research studies the message behaviour which leads to the following important implications in conduct of communication research: Communication researchers realize that it is just as important to examine meanings attributed to messages as it is to study the nature of the message themselves. Studying the meaning is often necessary so that communication researchers use self-report measures. Communication researchers must select particular communication variables that they wish to examine, since they cannot possibly explore all pertinent elements of any communication event. They are aware, of multifaceted nature of communication and the fact that their research temporarily frames communication behaviour. Acknowledging the nature of communication encourages communication researchers to engage in longitudinal research rather than cross sectional research. Traditionally communication researchers have focused on messages intentionally designed. Some however also assess how people construct internal messages about others unintentional behaviour thereby rendering it communicative. Communication researchers recognize that although verbal and non-verbal message systems may be studied separately however both these message systems are interdependent. Non-verbal cues always accompany and influence the interpretation of verbal messages. Because of connotative characteristic of language, communication researchers usually develop questionnaires and interview guides that carefully avoid using ambiguous terms or term that have strong distracting implications for certain respondents. Because of the differences in the way individuals understand message and create meaning of the messages, communication researchers take great care when generalizing findings from one set of persons to another. Communication researchers realize that although the content and relationship dimensions of message may be studied separately, in practice they interact to influence message exchange and personal relationships. Communication researchers consider the effects of the context in communication. They recognize the ‘embedded’ nature of communication where different social rules apply in different environments. In the final analysis, communication is not just one thing. It is a complex process by which people manage messages and create messages. ________________________________________________________________________________ Self-Check Questions â€Å"Communication Research has got a wide scope because it helps in building relations which eventually leads us to the process and path of progress development.† Is the statement true or false? In ______________________ stage, the researcher rethinks on the topic of enquiry as a result of the systematic process associated with conceptualization. ________________________ is the first phase of communication research. In this phase the researcher invites formulation of an idea about what needs to be studied. ________________________________________________________________________________ 1.7 Summing Up The lesson elucidated the importance of Communication Research. It discussed the role, need and scope of Communication Research. It also discussed various stages of Communication Research. 1.8 Assignments Class Assignments What are the stages of Communication Research? Comment on the scope of Communication Research. Home Assignments What is the need of Communication Research? Comment on the role of Communication Research. Possible answers to Self-Check questions True Reconceptualization Conceptualization Terminal Questions Comment on the role, need and scope of Communication Research. Describe the implications of Communication Research. 1.11  Suggested Further Readings 1. C.R. Kothari, Research Methodology: Methods and Techniques, Vishwa Parkashan, New Delhi 2. S.R. Sharma Anil Chaturvedi, Research in Mass Media, Radha Publications, New Delhi 3. G.R. Basotia K.K. Sharma, Research Methodology, Mangal Deep Publications 1.12  Keywords Interdisciplinary: Relating to more than one branch of knowledge. Systematic: Done or acting according to a fixed plan or system; methodical. Conceptualization: Inventing or contriving an idea or explanation and formulating it mentally. Methodology: A system of methods used in a particular area of study or activity.

Americas First Black President Essay -- Obama, racism, American Presi

For many years, American Presidents were viewed as being white and powerful leaders. Why were they only white? Is it because Americans felt Blacks were not smart enough to run a country on their own? African Americans were viewed as less dominate people and have been discriminated because of the color of their skin. In 2008, Barack Obama was elected President of the United States making him the first black president ever. In this paper, I will discuss how Barack makes a change and if America can accept him as our first black president. Barack Hussein Obama was born on August 4, 1961 in Honolulu Hawaii. He is of mixed parentage: his father, a black African born in Kenya, while his mother, a white American that came from Kansas. When he was six years old his parents divorced and his mother married an Indonesian oil manager. They moved to Indonesia where Obama was educated in a Roman Catholic School. He then returned back to Hawaii to continue school while living with his grandparents. Barack struggled with his own racial identity in his late teens. (Funk & Wagnalls) Barack received a bachelor’s degree from Columbia University and then worked as a community organizer on the South Side of Chicago. This helped him gain a lot of confidence and responsibility. He had many plans and goals to make the community better. He achieved his goals and this was just the beginning of a successful path in his life. He decided to attend Harvard Law School, which helped him bring change for himself, his family, and especially to his community. Also in that school he also gained the knowledge and power of becoming a leader that he wanted to become. In 2008, Barack Obama was a candidate for the Democratic presidential nomination. I... ..., infrastructure investments, and direct aid to hard, pressed states and cities. He says all of his goals to fix America would take just one term, it may take two terms, so change would slowly and done right. Today, Obama is handling all of what he is expected and promised to do. He’s our first African- American president that is very cool and down to earth. He had the same type of problems any American had and had some struggles while growing up to . Obama is also very educated and determined to do what is right as our leader. In conclusion, I do believe that America can accept its first black president because we have proof to show it. He has done so much to become who he is today and he showed us that he wasn’t going to let anyone stop him. America can accept him because he’s young , fresh, full of new brilliant ideas, down to earth and he’s all about change. America's First Black President Essay -- Obama, racism, American Presi For many years, American Presidents were viewed as being white and powerful leaders. Why were they only white? Is it because Americans felt Blacks were not smart enough to run a country on their own? African Americans were viewed as less dominate people and have been discriminated because of the color of their skin. In 2008, Barack Obama was elected President of the United States making him the first black president ever. In this paper, I will discuss how Barack makes a change and if America can accept him as our first black president. Barack Hussein Obama was born on August 4, 1961 in Honolulu Hawaii. He is of mixed parentage: his father, a black African born in Kenya, while his mother, a white American that came from Kansas. When he was six years old his parents divorced and his mother married an Indonesian oil manager. They moved to Indonesia where Obama was educated in a Roman Catholic School. He then returned back to Hawaii to continue school while living with his grandparents. Barack struggled with his own racial identity in his late teens. (Funk & Wagnalls) Barack received a bachelor’s degree from Columbia University and then worked as a community organizer on the South Side of Chicago. This helped him gain a lot of confidence and responsibility. He had many plans and goals to make the community better. He achieved his goals and this was just the beginning of a successful path in his life. He decided to attend Harvard Law School, which helped him bring change for himself, his family, and especially to his community. Also in that school he also gained the knowledge and power of becoming a leader that he wanted to become. In 2008, Barack Obama was a candidate for the Democratic presidential nomination. I... ..., infrastructure investments, and direct aid to hard, pressed states and cities. He says all of his goals to fix America would take just one term, it may take two terms, so change would slowly and done right. Today, Obama is handling all of what he is expected and promised to do. He’s our first African- American president that is very cool and down to earth. He had the same type of problems any American had and had some struggles while growing up to . Obama is also very educated and determined to do what is right as our leader. In conclusion, I do believe that America can accept its first black president because we have proof to show it. He has done so much to become who he is today and he showed us that he wasn’t going to let anyone stop him. America can accept him because he’s young , fresh, full of new brilliant ideas, down to earth and he’s all about change.

Christmas Carol Text Repsonse Essay

â€Å"In A Christmas Carol, Dickens delivers strong criticisms of the society in which he lives. Discuss† A Christmas Carol written by one of the most influential social reform novelists of the nineteenth century, Charles Dickens, delivers very harsh criticisms of Victorian London. Dickens presents these criticisms through the behaviour of the novella’s protagonist, Ebenezer Scrooge. His character displays everything that Dickens perceives as being wrong in Victorian society. His treatment of the poor and destitute, the treatment of his employee Bob Crachit and the weak relationships he keeps with family are all indirect criticisms by the renowned author, Dickens. The poor in Victorian London were left in very poor living conditions, and were essentially ignored by the upper class. There was a huge segregation between the lower class and upper class. Dickens implies that those with excessive wealth and power had a responsibility to take care of those less fortunate than themselves. This idea is explored between the relationship of Scrooge and his clerk, Bob Crachit. Scrooge is completely ignorant of his responsibilities and duties to Crachit. When asked what donations Scrooge would like to give to the poor, he simply states â€Å"Nothing!†. This shows that Scrooge (and the upper class society) simply have no compassion or consideration for the poor living below them. The children ignorance and want are an addition by dickens to send a simple message, to help out those in want, and beware of ignorance in oneself and others. The main protagonist of the story, Ebenezer Scrooge embodies the worst qualities of Victorian society. Obsessed with accumulating wealth and with no concern for his beleaguered employee, Scrooge is an allegorical representation of the forces of capitalism driving the industrial economy at the time. The treatment of loved ones and relationships are key in A Christmas Carol. The main relationship emphasized by Dickens is the relationship between Scrooge and his nephew, Fred. Scrooge does not even slightly value his  relationship with Fred. He refuses any affection or invitations given by Fred, shows no interest in Fred’s life and does not show any remorse towards these actions. This is also a criticism by Dickens. He is implying that the excessive and overbearing need for wealth and power ruin the relationships shared between people. In Scrooge, this is not only shown through his lack of a relationship with Fred, but also with his relationship with Belle, and ultimately its downfall. The festive and face value of A Christmas Carol provides an entertaining and light-hearted story for readers. However, beneath this heart-warming transformation of a character there are strong criticisms of Victorian society delivered by Dickens. He criticizes the way that the poor are left to fend for themselves in terrible conditions, the way the poor are treated by the upper class tear of society, and through the use of weak value placed relationships with family and friends during the time. Dickens novella was intended to point out the flaws in the society in which he lived and make it’s readers aware and cautious of these near fatal traits.

Discussing Improving Umbilical Cord Health Health And Social Care Essay

This chapter deals with the treatment of the consequence of the informations analysis to measure the effectivity of topical application of chest milk versus dry cord attention for bettering umbilical cord wellness position of neonates. The treatment is based on the aims of the survey and the hypothesis specified in the survey. With several demographic features of the sample in the experimental group, bulk of neonates 16 ( 58.3 % ) were males and staying 14 ( 46.7 % ) neonates were females. Majority of female parents 17 ( 56.7 % ) were primiparas and staying 13 ( 43.3 % ) female parents were multiparas. Majority of neonates 18 ( 60 % ) were born between 37-38 hebdomads, 10 ( 33.3 % ) neonates were born between 39-40 hebdomads and staying 2 ( 6.7 % ) neonates were born between 41-42weeks. Majority of neonates 19 ( 63.3 % ) had normal birth weight and staying 11 ( 36.7 % ) neonates had low birth weight. Majority of female parents 24 ( 80 % ) did non had any complications and staying 6 ( 20 % ) female parents had maternal complications like gestation induced high blood pressure and gestational diabetes. Majority of female parents 15 ( 50 % ) had lower segmental cesarean subdivision, 12 ( 40 % ) had normal vaginal bringing and staying 3 ( 10 % ) had forceps bringing. Majority of neonates 19 ( 63.3 % ) had tonss of eight and above and staying 11 ( 36.7 % ) neonates had less than eight mark. In the control group, bulk of neonates 18 ( 60 % ) were females and staying 12 ( 40 % ) neonates were males. 15 ( 50 % ) female parents were para Is and 15 ( 50 % ) female parents were multiparas. Majority of neonates 21 ( 70 % ) were born between 37-38 hebdomads, 6 ( 20 % ) neonates were born between 39-40 hebdomads and staying 3 ( 10 % ) neonates were born between 41-42weeks. Majority of neonates 19 ( 63.3 % ) had normal birth weight and staying 11 ( 36.7 % ) neonates had low birth weight. Majority of female parents 22 ( 73.3 % ) did non had any complications and staying 8 ( 26.7 % ) female parents had maternal complications like gestation induced high blood pressure and gestational diabetes. Majority of female parents 15 ( 50 % ) had lower segmental cesarean subdivision, 12 ( 40 % ) had normal vaginal bringing and staying 3 ( 10 % ) had forceps bringing. Majority of neonates 18 ( 60 % ) had tonss of eight and above and staying 12 ( 40 % ) neonates had less than eight mark.The firs t aim was to measure the effectivity of dry cord attention on umbilical cord wellness position among neonates of control group.Data findings in the tabular array 3 showed the appraisal of umbilical cord wellness position of neonates in dry cord attention group by Modified REEDA graduated table. Regard to umbilical cord wellness position by Modified REEDA Scale, On first twenty-four hours of intercession 90 % neonates had no infection, 10 % of neonates had mild infection and none of them had moderate and terrible infection and on the 7th twenty-four hours of intercession 30 % of neonates had no infection, 33.3 % of neonates had mild infection, 26.7 % of neonates had moderate infection and 10 % of neonates had terrible infection on umbilical cord. Data findings in the tabular array no 4 showed the bacterial colonisation of umbilical cord on 3rd twenty-four hours of intercession. With respect to bacterial colonisation, 10 ( 33.3 % ) neonates had no bacterial growing, 8 ( 26.7 % ) neonates had staphylococcus aureus infection, 7 ( 23.3 % ) neonates had proteus infection and 5 ( 16.7 % ) neonates had klebsiella infection in dry cord attention group neonates. Data findings in the tabular array 5 showed the appraisal of umbilical cord wellness position based on umbilical cord falls off on. Regard to umbilical cord falls off yearss, the average figure of cord falls off yearss in dry cord attention group was 7.7 A ± 1.7 yearss. The above consequence was supported by Shoaeib & A ; Barrawy ( 1990 ) conducted a quasi experimental survey on intoxicant or traditional methods versus natural drying for neonate ‘s cord attention in university infirmaries at Alexendria and Minia. In this survey 70 neonates were selected, which was divided into two groups. Group I newborns standard traditional methods or intoxicant cord attention and Group II received natural drying of the umbilical cord. Culture specimens were obtained from umbilical cord on first and 3rd twenty-four hours of birth to observe bacterial colonisation. Rate of bacterial colonisation was significantly lower in the natural drying cord attention group than intoxicant or traditional methods groups. Average clip of cord separation was shorter in natural drying cord attention group as compared with the intoxicant or traditional methods group.The 2nd aim was to measure the effectivity of topical application of chest milk on umbilical cord wellness posit ion among neonates of experimental group.Data findings in the tabular array 3 showed the appraisal of umbilical cord wellness position of neonates in topical application of chest milk cord attention group by modified REEDA graduated table. Regard to umbilical cord wellness position by modified REEDA Scale, On first twenty-four hours of intercession none of the neonates had infection, likewise on the 7th twenty-four hours of intercession 63.4 neonates did non had infection, 33.3 % of neonates had mild infection, 3.3 % of neonates had moderate infection and no 1 had terrible infection. Data findings in the tabular array 4 showed the bacterial colonisation of umbilical cord on 3rd twenty-four hours of intercession. With respect to bacterial colonisation, 18 ( 60 % ) neonates had no bacterial growing, 5 ( 16.7 % ) neonates had staphylococcus aureus infection, 4 ( 13.3 % ) neonates had proteus infection and 3 ( 10 % ) neonates had klebsiella infection in topical application chest milk cord attention group neonates. Data findings in the tabular array 5 showed the appraisal of umbilical cord wellness position based on umbilical cord falls off on. Regard to umbilical cord falls off yearss, the average figure of cord falls off yearss in breast milk group was 6.3A ± 1.3days. The above consequence was supported by Ezmaeili & A ; Ghazvini ( 2006 ) conducted a randomised clinical test survey on effectivity of topical application of chest milk on bacterial colonisation in umbilical cord in Omolbanin infirmary in Mashhad. In this survey 118 samples were selected which was divided into two groups. Each group 59 neonates were assigned. Group I newborns received dry cord attention. All female parents in both groups were instructed about attention of umbilical cord within three hours of birth. Group II neonates were applied breast milk to the umbilical stump three hours after birth and continued every 12 hourly until two yearss after cord separation. Nothing was applied to the umbilical stump of the dry cord attention group. The research worker were obtained an umbilical swab three hours after birth and the 3rd twenty-four hours of life from the base of the cord. Rate of bacterial colonisation were recorded in both groups. They found out that most common civilize d beings were S.Epidermidis, S.Aureus, E.Coli and Klebsiella Pneumoniae in the umbilical stump and there were important differences between dry cord card and human chest milk groups in colonisation rate. Topical application of breastmilk on umbilical cord leads to cut down bacterial colonisation and cord separation clip and it can be used as easy, inexpensive, non hurt methods for umbilical cord attention.The 3rd aim was to compare the umbilical cord wellness position between the experimental and control group among neonates.Data findings in the tabular array 6 shows the comparing of mean and standard divergence value of topical application of chest milk versus dry cord attention group by modified REEDA graduated table. The above tabular array 6 shows that comparing of mean and standard divergence value of topical application of chest milk versus dry cord attention among experimental and control group. On first twenty-four hours intercession the average value was 0.0 and the standard divergence was 0.0 in the experimental group and the average value was 0.1 and the standard divergence was 0.3 in the control group. On 7th twenty-four hours of intercession the average value was 0.533 and Standard divergence 0.899 in experimental group. In control group mean value was 2.93 and standard divergence was 2.63. The deliberate ‘t ‘ value was 3.247 in the experimental group and 6.011 in the control group, which shows that there was significance difference among the topical application of chest milk and dry cord attention group at P & lt ; 0.001 degree. Table – 7 shows that comparing of bacterial colonisation among experimental and control group on 3rd twenty-four hours of intercession. With respect to bacterial colonisation, per centum difference of no bacterial growing was ( 26.7 % ) , staphylococcus aureus ( 10 % ) , Proteus ( 10 % ) , Klebsiella it was ( 6.7 % ) . The deliberate ‘t ‘ value of no growing of bacterial colonisation was 2.151, staphylococci aureus colonisation was 0.946, proteus colonisation was 1.010 and klebsiella colonisation was 0.767, which shows that there was important difference among the experimental and control group newborns in bacterial colonisation at P & lt ; 0.05 degree. The above tabular array -8 shows that appraisal of cord falls off among experimental and control group. Regard to umbilical cord falls off yearss, the average value of experimental group was 6.3 and 7.7 in control group. The standard divergence of experimental group was 1.3 and in control group was 1.7. The difference of agencies among experimental and control group was 1.4. The deliberate ‘t ‘ value was 3.522, which shows that extremely important difference among the experimental and control groups in cord falls off on yearss at P & lt ; 0.001 degree. Hence, the hypothesis ( RH1 ) stated that there is a important difference in umbilical cord wellness position among the experimental and control group neonates. Thus the hypothesis was accepted. The average figure of cord falls off yearss in experimental group was 6.3 A ± 1.3 yearss and control group was 7.7 A ± 1.7 yearss. The average difference was 1.4 yearss. It was statistically important, so hypothesis ( RH1 ) was accepted. The above consequence was supported by Sezer kiza ( 2006 ) conducted a instance control design on umbilical cord attention: comparing topical human milk, providone I and dry cord attention, in urban university infirmary at Turkey. In this survey 150 samples were selected and it was divided into three groups. Each group had 50 neonates. Group I received breast milk on their umbilical cord, group II received providone I and group III received dry cord attention. This survey shows that the mean cord separation clip of chest milk group was significantly shorter than dry cord attention and providone I group at P & lt ; 0.001 degree. Hence, the research hypothesis ( RH1 ) stated that there is a important difference on umbilical cord wellness position between the experimental and control group. This shows that topical aplication of chest milk on umbilical cord has an effectual than dry cord attention. Thus the hypothesis is acceptedThe 4th aim was to tie in the umbilical cord wellness position of neonates between experimental and control group with their demographic variables.Table 9a shows the chi-square value for the association between the cord wellness position with their sex was ( 0.325 ) , para ( 0.597 ) , gestational age ( 1.239 ) , birth weight ( 0.627 ) , maternal complications during gestation ( 4.342 ) , type of bringing ( 3.095 ) and Apgar mark ( 1.556 ) . So these survey findings shows that there was no association between experimental group with their demographic variables include sex, para gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree. Table 9b shows the chi-square value for the association between the cord wellness position with their sex was ( 6.400 ) , para ( 0.844 ) , gestational age ( 12.738 ) , birth weight ( 3.026 ) , maternal complications during gestation ( 2.784 ) , type of bringing ( 3.701 ) and Apgar mark ( 2.928 ) . So these survey findings shows that there was no association between experimental group with their demographic variables include sex, para gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree. Table 10 ( a ) shows the Chi-square value for the association between bacterial colonisation among experimental group with their sex was ( 2.299 ) , para ( 6.606 ) , gestational age ( 4.456 ) , birth weight ( 1.507 ) , maternal complications during gestation ( 2.708 ) , type of bringing ( 9.361 ) and Apgar mark ( 0.311 ) . So these survey findings shows that there was no association between experimental group with their demographic variables include sex, para gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree. Table 10 ( B ) shows the Chi-square value for the association between bacterial colonisation among control group with their sex was ( 3.274 ) , para ( 7.586 ) , gestational age ( 3.480 ) , birth weight ( 1.948 ) , maternal complications during gestation ( 2.752 ) , type of bringing ( 4.341 ) and Apgar mark ( 5.714 ) . So these survey findings shows that there was no association between experimental group with their demographic variables include sex, para gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree. Table 11 ( a ) shows the Chi-square value for the association between umbilical cord falls off among experimental group with their sex was ( 3.519 ) , para ( 4.455 ) , gestational age ( 0.795 ) , birth weight ( 0.895 ) , maternal complications during gestation ( 0.170 ) , type of bringing ( 2.813 ) and Apgar mark ( 0.003 ) . So these survey findings shows that there was association among para and umbilical cord falls off. No association between experimental group with other demographic variables include sex, gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree Table 11 ( B ) shows the Chi-square value for the association between umbilical cord falls off among control group with their sex was ( 0.089 ) , para ( 0.4641 ) , gestational age ( 3.597 ) , birth weight ( 0.741 ) , maternal complications during gestation ( 1.099 ) , type of bringing ( 3.817 ) and Apgar mark ( 1.094 ) . So these survey findings shows that there was no association between experimental group with their demographic variables include sex, para, gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark at P & lt ; 0.05 degree The demographic variables ( Sex, Parity, gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark ) of both groups were non holding any association and therefore they were non confounded with the umbilical cord attention. Hence, the research hypothesis ( RH2 ) stated that there is a important association between umbilical cord wellness position between the experimental and control group with their demographic variables ( Sex, Parity, gestational age, birth weight, maternal complications during gestation, type of bringing, apgar mark ) . Tables 9 ( a, B ) , 9 ( B ) , 10 ( a, B ) , 11 ( a, B ) , shows that there was no important association between that umbilical cord wellness position between experimental and control group with the selected demographic variables. Table 9a, showed that there was important association between para and umbilical cord falls off yearss in experimental group. Newborns of para I female parents had lengthier yearss of cord falls off than the neonates of multipara female parents. But, in regard to dry cord attention group there was no association between the cord falls off twenty-four hours with para. From the above analysis and readings, the hypothesis ( H1 ) â€Å" There is a important difference in cord wellness position between the experimental and control group neonates † was accepted. The above credence of ( H1 ) were attributed to the effectivity of topical application chest milk for bettering umbilical cord wellness position of neonates. The hypothesis ( H2 ) â€Å" There is a important association in cord wellness position between the experimental and control group with the demographic variables † . In this survey there will be no important association between experimental and control group except para.